The stakes are high for brick and mortar retailers to create an in-store customer experience that can compete with the appeal of online shopping from the comfort of home. The key to excelling is to create high-tech customer experiences that provide in-store shoppers with the benefits of online shopping. There are several creative ways to…
We live in a technology-driven world. As great as it may seem to be one click away from having any product you can imagine delivered to your door, you could also be just one click away from being hacked. Phishing in retail has increasingly become an issue; with retailers of all sizes becoming the targets…
Employees are the backbone of all retail establishments. If properly trained and equipped, staff can upsell customers, prevent complaints, and keep shoppers coming back for more. On the other hand, poor retail employee performance can inhibit sales. It only takes one poor experience to make customers walk out the door for good. Follow these five…
As of May 25, 2018, the European Union (EU) started enforcing the General Data Protection Regulation (GDPR). If your business is among of the half of regulated businesses that is not yet compliant, it’s time to comply with the new regulations and avoid costly fines. Who does it affect? The GDPR is the European Union’s…
Profit maximization stems from two critical areas: increasing sales and decreasing costs. Sounds simple in theory, right? However, accomplishing these goals can be tough. Today’s fickle consumers have more options than ever for where to shop and how to buy, making them difficult to attract and tricky to keep. And costs for inventory, labor, and…
Retailers are constantly looking to simplify the buying process for shoppers. The easier it is for buyers to get to the point of purchase, the better retailers’ bottom line. Unfortunately, the shopper’s journey can often be clouded in mystery from a retailer’s point of view. So how can you navigate their progress on the path…
Organized retail crime is a common — and expensive —problem for retailers. The 13th annual Organized Retail Crime (ORC) study by the National Retail Federation released in November 2017 found that 96% of retailers had been the victims of organized retail crime in the past year. Losses averaged $726,351 per $1 billion in sales, up…
February 14 — Valentine’s Day — is a day for consumers to celebrate love, but it’s also a day retailers will love for its profit-boosting potential. According to the National Retail Federation (NRF), more than half of U.S. consumers (54.7 percent) plan on celebrating the holiday this year. Spending is expected to reach $19.6 billion,…
Tablets remain a hot technology in a wide variety of vertical markets — and the restaurant and retail segments are no exception. Here are three reasons why restaurant and retail store operators embrace tablet technology. 1. Pay-at-the-table functionality has become a reality for restaurants. The potential to increase customer satisfaction, table turns, and profitability is…
Guesswork may have its place in some businesses, but retail isn’t one of them. Smart retailers understand that remaining competitive means leveraging data that provides shopper insights, rather than hearsay or off-the-cuff predictions, to identify retail trends and plan accordingly. Follow these steps to put your finger on the pulse of the hottest retail trends…