When Dave Graber joined Touch Dynamic fresh out of college, there wasn’t a roadmap for success. In fact, there wasn’t much of a company structure at all. What there was, however, was opportunity and a lot of unknowns.

The business was still in its earliest days, operating out of a garage. Dave remembers walking through a literal garage door to start his workday. Inside were a few desks, a phone, a computer, and occasionally mice running across the floor. It didn’t feel like a polished corporate environment. It felt like a group of people trying to build something together.

Touch Dynamic's very first location

Dave wasn’t just joining the team, he was the very first sales representative at Touch Dynamic. He had experience working in retail and restaurants, but this was his first true sales role. He joined through family industry connections, as Craig’s father had worked with Dave’s father, and quickly found himself learning by doing.

“There wasn’t really a culture yet,” Dave recalls. “We didn’t even know what we were doing.”

Sales territories weren’t clearly defined, and processes didn’t exist. Dave spent his early days calling potential customers, trying to book meetings, and driving to appointments using printed directions from MapQuest. Customer information lived in Rolodexes, and every conversation felt like a chance to figure something new out. Closing deals didn’t come immediately. Dave remembers how long it took to make that first breakthrough.

“It took me a month to make my first sale,” he says. “And two months to close a meaningful one.”

But he stuck with it. As the company slowly grew, so did Dave.

Sales was never just about the numbers. Early on, he started asking questions about how the business actually worked, how products were priced, how they were manufactured, and how decisions behind the scenes affected the company’s future.

“If I didn’t know something, I went and learned it,” he says.

That mindset led him to take on responsibilities far beyond sales. While managing customer relationships, Dave began working with suppliers and manufacturers to understand the cost structure behind Touch Dynamic’s products. Eventually, he stepped in to help manage procurement while still leading sales efforts, an initiative that ultimately saved the company millions.

“I treated the business like I owned it,” he says.

Over the years, Dave found himself wearing more and more hats: sales leader, procurement strategist, product designer, and marketing lead. In the early days, there weren’t always dedicated teams for those functions, so people stepped in where they were needed. Dave embraced that challenge, helping shape how the company operated and how it presented itself to the industry.

As the POS market evolved, so did Touch Dynamic. Dave helped guide the company through key moments of transformation, from the growth of Touchscreen Computer POS systems to the industry-wide shift to EMV compliance. Major customer wins helped establish the company’s credibility in its early years. Product innovations and new launches followed, each representing another step forward in the company’s maturation.

Dave with the team at a long-time partner in 2026

Through it all, one thing remained constant: Dave’s willingness to question assumptions and push the company forward.

“I wasn’t afraid to ask why something was done a certain way,” he says.

Just as important was the trust he received from leadership. Dave says that from early in his career, he felt empowered to share ideas, even when they involved significant risk. This movement became a catalyst for the first “culture” forming at TD.

One moment that stands out was the company’s decision to move forward with a trusted software partner and a hardware-as-a-service model. At the time, it was far from a guaranteed success. The company had to concentrate capital around the opportunity, and the market itself was still evolving.

But the leadership listened.

“They didn’t just hear me out,” Dave says. “They backed it.”

The decision proved to be a turning point, helping position the company for a new phase of growth and opening new opportunities across the business.

Looking back, Dave sees that trust as one of the most important factors in his career at Touch Dynamic. It reinforced the idea that people inside the company were encouraged to contribute, challenge ideas, and take ownership of the future.

“You’re missing growth if you don’t let your voice be heard,” he says.

Over the years, Dave has helped bring in some of Touch Dynamic’s most important customers, relationships that remain critical to the business today. He played a role in building the company’s presence at trade shows and helped establish its reputation in the POS hardware market.

But when asked what matters most to him after all these years, Dave doesn’t talk first about the deals. He talks about the people.

“Winning a deal is nice,” he says. “Watching people grow their careers means more.”

During his time at Touch Dynamic, he has seen colleagues who started alongside him grow into leaders and mentors themselves. Seeing peers like Rosa Raiford, Mike Raiford, Dennis Efimov, Fausto Paulino, Tyng Lee, and Beth Fitzsimmons build meaningful careers has been one of the most rewarding parts of his journey. Watching those careers develop and knowing he played a role in supporting them is one of the things he’s most proud of.

“Everyone helped me grow,” he says. “I try to help everyone grow.”

Inside the company, Dave has become known not just for his industry experience but for his willingness to mentor others. Whether it’s sharing career advice or even helping colleagues think about their personal finances, he takes pride in supporting the people around him.

Ask him to describe his relationship with Touch Dynamic, and he answers with a laugh.

“My relationship with TD? Married.”

Like any long career, Dave’s journey hasn’t been without difficult moments. One of the most challenging periods came during the 2008–2009 economic downturn, when widespread LCD failures created major product issues across the industry. It was a stressful time for the company, but it also showed how the team could work together to solve problems and move forward.

Those experiences helped build the resilience that still defines Touch Dynamic today.

More than two decades after walking through that garage door for his first day of work, Dave now serves as Vice President. The company he helped build has grown into a recognized international name in the POS industry, with expanded manufacturing capabilities, new partnerships, and an ambitious vision for the future.

And Dave isn’t ready to slow down.

“I still have the drive,” he says. “Because I like winning.”

He’s excited about the company’s continued expansion and believes the next chapter may be the most exciting yet.

“It’s been a great journey,” he says. “We’re resilient, and we let the right people lead.”

For Dave, the story of Touch Dynamic isn’t just about products or milestones. It’s about the people who built it and the careers that grew alongside it.

After more than twenty-three years, that journey is still unfolding.

 

About Touch Dynamic

Touch Dynamic is an internationally recognized, U.S.-based, ISO 9001:2015-certified manufacturer of advanced POS touchscreen technology, including touchscreen computers, self-service kiosks, mobile POS systems, compact PCs, and touchscreen monitors. 

Since 2001, we’ve delivered award-winning, purpose-built hardware backed by on-site manufacturing and global reach. What sets us apart is our ability to provide fully modular, configurable solutions tailored to each customer’s specific business needs across various industries, including retail, hospitality, restaurant, gaming, and more.

For more information, visit www.touchdynamic.com.

Media Contact

Rachel Denton
Creative Marketing Director
Touch Dynamic
732.382.5701 x136
rdenton@touchdynamic.com