Inside Touch Dynamic’s Warehouse Expansion: Building for the Future
Touch Dynamic, a U.S.-based, ISO 9001:2015-certified leader in POS technology, has completed a major expansion at its New Jersey headquarters. Finalized in July 2025, the expansion doubles the company’s warehouse and production space, significantly boosting operational capacity and positioning the organization for long-term success.
Strategic Expansion to Support Growing Demand
The decision to expand the warehouse was driven by several key factors, including a rapidly growing customer base, increased order volumes, and the need to support scalable growth. Planning began in 2021, and construction officially started in September 2024. By the end of July 2025, the upgraded facility was fully operational.
“Expanding our warehouse and production square footage is a reflection of Touch Dynamic’s continued growth and our unwavering commitment to delivering more efficient service to our partners and customers,” said Craig Paritz, President of Touch Dynamic.
The expansion effectively doubles Touch Dynamic’s warehousing capacity, offering significantly more space for both storage and production. This added capacity will allow the company to manage higher order volumes with ease while ensuring smoother operations and more efficient logistics.
Project Scope and Execution
This expansion was not only about adding square footage but also about transforming the way Touch Dynamic operates. The upgraded facility includes expanded storage capacity and redesigned production areas that streamline workflows and increase operational efficiency.
With the improved layout, stock organization has been significantly enhanced, allowing for faster and more accurate order fulfillment. New warehouse strategies were implemented in tandem with the physical expansion, maximizing the utility of the new space and improving overall efficiency across the board.
Operational Gains and Enhancements
As part of the expansion, Touch Dynamic introduced multi-bin inventory technology, which enhances inventory accuracy and provides better real-time visibility across the supply chain. This investment in technology, paired with the increased space and improved organization, enables the company to fulfill orders faster and more reliably.
These enhancements represent a major leap forward in operational capabilities, ensuring that Touch Dynamic can continue to meet customer expectations as demand continues to grow.
Customer, Community & Team Impact
The impact of the warehouse expansion extends well beyond operational improvements. Customers are already experiencing shorter lead times, better product availability, and more consistent delivery performance as a direct result of the improvements.
The local community also benefits, as the project created new job opportunities in warehouse operations, production, and procurement. Additionally, local contractors were brought on during the construction phase, reinforcing Touch Dynamic’s commitment to supporting its community.
For employees, the expansion has created an organized working environment that supports growth, innovation, and collaboration.
Positioned for the Future
With the completion of this major expansion, Touch Dynamic is now fully equipped to handle projected growth for the next five years or more without the need for additional infrastructure investments. The newly available space eliminates previous capacity constraints and provides the flexibility needed to adapt and scale with future demand.
This project stands as a clear demonstration of Touch Dynamic’s proactive approach to business growth and its ongoing investment in quality, efficiency, and customer satisfaction. As the company continues to lead the way in POS technology, this expanded facility will serve as the foundation for future innovation and success.
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Media Contact
Marina Jones
Digital Marketing Assistant
(732) 382-5701 x 124
mjones@touchdynamic.com
