Essential Features for a Movie Theater Ticket Kiosk
Last year, late night movie theater premiers were traded in for at-home streaming service releases. Even as vaccination rates continue to rise and movie theaters open their doors to the public again, theaters are forced to compete with streaming giants such as Netflix, Hulu, Amazon Prime Video, and much more.
Needless to say, theaters everywhere are looking to draw movie-goers back to the big screen and maximize ticket sales, but they’ll have to do more than screen the latest blockbuster. Movie theaters will have to look to technology solutions, and a movie theater ticket kiosk is a great place to start. Let’s dive into the essential features you need to streamline operations and provide an enhanced guest experience.
Your movie theater ticket kiosk should first and foremost be user-friendly. By providing simple solutions that anyone can use, from children to older adults, you can avoid slowing operations and frustrating customers with perplexing technology. In addition to ease-of-use, your kiosks should also feature readable displays on which you can include up-to-date messaging such as show times, movie trailers, pricing and promotions, and featured concessions. This will minimize confusion and promote smoother operations.
Further self-service kiosks can give you line busting capabilities when lines at the ticket counter are long. Guests, guided by touch screen prompts, can order, pay, and print their tickets without interference from staff, allowing you to save on labor costs and free up staff. When customers can serve themselves, lines can move even more quickly for guests who order and pay for tickets online and print them at a self-service kiosk when they arrive at the theater.
In 2021, guest safety must be your top priority. Following the events of the global pandemic, many consumers are still concerned with their health and safety, and some may be hesitant to return to the theater. Make sure your customers know that they are in a safe, clean environment by choosing a movie theater ticket kiosk and other solutions that feature anti-microbial technology. This way, touchscreens can reduce the spread of harmful pathogens between staff and users.
In addition to being anti-microbial, make sure your technology is versatile for the industry you serve. Whether it be traditional movie theaters, IMAX® theaters, REALD™ 3D theaters, or dine-in theaters, the best hardware solution will be customized for your specific vertical so that you have maximum functionality and support.
Customer data is a gold mine; without it, your marketing strategies are just shots in the dark. The movie theater ticket kiosk you choose should be able to store customer data quickly and easily. Equipped with centralized data, you can learn more about the customers who give you business, and the more you learn about your customers, the more your business will succeed.
The data from your ticket kiosk should directly communicate with the backend of your POS system, storing information regarding customer buying habits, labor and inventory management, and company-wide costs and online orders. This information helps support marketing for personalized offers, email marketing, and other relevant ways to keep your business top-of-mind. It will also help out with reporting, so you can view your theater’s performance over time.
As movie fanatics return to theaters this year, it’s important to have the technology in place to give them an experience they’ll remember long after the credits roll. With these essential features, your movie theater ticket kiosk will allow you to do just that. But finding the right technology is dependent on finding the right provider.
Touch Dynamic has the solutions your theater needs to win back streaming platform subscribers. From our all-in-ones, tablet POS, touchscreens, and kiosks, we understand the cinema industry’s need for POS hardware, right down to their modern, aesthetic design. If you’re ready to level up your movie theater operations with advanced solutions, get in touch with us today!