In recent years, consumers have come to not only enjoy, but expect the ability to place their restaurant orders online. And restaurant owners are realizing that online ordering allows them to boost profitability and improve customer activity tracking. Including online ordering capabilities on your website puts you where your customers are. 1. Larger orders When…
At the heart of every successful quick service restaurant business is speed and accuracy. Quick service customers expect their orders to arrive both promptly and correctly – especially while at the drive-thru window – so that they are able to carry on with their day or get where they need to go. After all, slow…
When you think of a “next generation restaurant” or a “restaurant of the future,” what do you picture? How will restaurants continue to evolve and improve over the next decade or two? Well, it doesn’t take a genius to figure out that technology will move to the forefront (even more so than it already has)…
Marketers used to try to convince consumers to buy their product before even conversing with them. A modern restaurant’s strategy should be to engage with their future customers BEFORE convincing them to buy anything. That’s how brands are winning business in 2014. That said, the key to reaching new and existing customers is to send…
Many people would say that they key to increasing restaurant profitability is to adjust your prices or change your menu. However, knocking 50 cents off of each item is not enough to give you a competitive edge. It’s not your products or prices that are the problem – it’s the way you’re selling them. Restaurateurs…
Point of sale (POS) systems are an essential part of modern businesses – no matter the size. They allow restaurants and retail stores to gain a competitive edge by improving customer service, developing a strong sense of customer loyalty and eventually increasing their annual revenue. It is important to choose your POS system carefully, as…
Successfully managing an establishment that serves alcohol requires a lot more than a liquor license and a few experienced bartenders. To keep your bar or nightclub running smoothly, it is important to have processes in place that streamline your service, optimize your inventory and increase your sales. Keep reading to learn how you can accomplish…
Using gift cards for your business can be beneficial in many ways, becoming increasingly popular as birthday presents or gifts on other holidays. The benefit, of course, is to allow the gift card holder to purchase whatever he/she wants. Customers find them to be advantageous because they avoid having to return unwanted gifts, but they…
Touch screens are becoming increasingly common in everyday life. Cell phones, computers, and even cars depend on touch screen technology to function properly. Having a physical keyboard or mouse now seems outdated, and touch screens have become the more intuitive technology for consumers. Not to mention, touch screens save space and are easy to maintain,…
Since the smartphone craze set in, showrooming – browsing in-store and then buying online – has become a major issue for many retailers. Some stores responded by trying to fight consumers’ use of digital devices while shopping. To keep consumers engaged in 2014, retailers should strive to incorporate digital technology into their retail strategy –…